Thursday 9 February 2012

Task 2 - The Work of Art in the Age of Mechanical Reproduction



The work of Andy Warhol when he created the Campbell soup was something that was amazing to people and really captured the imagination, however when this piece of work was reproduced so many times it can be changed to whatever the reproducer wants. With the technology so people can This can perfectly reproduce graphic design every time it leaves what is higher in value completely down to the public, as its hard to tell what is the real thing and what is fake

The traces of the first can be revealed only by chemical or physical analyses which it is impossible to perform on a reproduction

With the work that someone has spent time and effort to be replaced by a replica it changes the values of many of today's amazing pieces of artwork as you now even see some of the most amazing piece of artwork and design created into kitsch objects sold cheaply in marketplaces. Walter Benjamin claimed that when copying an image, the copy becomes art in its own right. 
Its now also hard to tell who is copying who, if a copy is made from a copy, it can only happen so many times before the core basics of the image start to change so much that you cant tell which is which anymore.

There are claims that if the work is not the original then you are lacking the 4th elements of the work these being the time and space which it is in, as i previously said, something that is kitsch, for example a tea coaster with the Campbell soup print onto it will not have the same presence and effect to the public as the actual artwork in the London gallery would.  

Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space

Deleuze and Guattari, and Creativity