Form Format & Function

This is the most relevant concept to graphic design 


modernism - emerges from the consciousness of the machine age 
this is mostly about the effectiveness of coming from the idea of the machine age 


Form follows Function - louis sullivan 1896




most applicable to TYPOGRAPHY




Beatrice Warde - The Crystal Goblet 


Good Design is invisible.   (Watch Helvetica again) 




Modernism would be a much more socialism style of audience and approach to this




Typography - international typographic style neue fragik 


adolf loos ' ornament is crime'


compare modernism vs postmodernism




READ ... Glen Warde - post modernism


The hand made VS technological






If done on this subject, you must mention these designers 
Adolf Loos
Danny carson
Louis Sullivan 




Ideas given from this lecture
Why is graphic design there?
What is the purpose of a designer?  (self publicise or to greater good of society)
Hand made typography VS Computerised Typography 

Dissertation Lecture

Make sure my dissertation is FOCUSED and  RELEVANT


Previous dissertation titles 
- the role of costume within the film "a taste of honey"
- did western society ever need cards, are they a necessity and how have they contributed to   the formation of the urban environment?


THE TOP ONE BEING MORE FOCUSED 


PRIMARY AND SECONDARY SOURCES
primary research - gathering your own original data
secondary research - making use of the research and findings of others for corroboration, disagreement, triangulation, theoretical underpinning etc.


Research Methods
Visual practice, experiment interest & enquiry (research and critical diaries) 
Questionnaires 
Interviews 
Case studies
Sites visits


Literature search 1 
Books
Journals 
Website / blogs / online forums
Videos / DVD's 
CD's / Tape cassettes / Vinyl recordings
TV / Radio
Newspapers / Maps / Reports 
Printed ephemera (ephemera - flyers for gigs, beer mats, things that wont last) 


Literature search 2
Knowing where to look most effectively
Effective use of catalogues (narrowing and broadening search terms, using related terms)
Use of contents page and index 
Reading the introduction or abstract 
Using a books own bibliography to inform other readings 


Book Search
Leeds college of art library
Leeds metropolitan university library
University of leeds (SCONUL)
The british library in boston spa 
COPAC

Dissertation Start Up...

Make sure that i pick something that i really enjoy cause ill be doing it for 5 months worth of critical analysis. 

Choose area of interest  /  collect research for that area  

MAKE SURE TO GET RESEARCH DONE OVER SUMMER ... THIS IS VITAL!!

Fill out the online proposal for, which can be found on the VLE (once started you cant go back, it must be completed there and then) 

Try write a brief version of this and then show this to my supervisor and see what they say about it before doing the hard copy


______________________


DEADLINE  -  7TH JUNE 


down to myself to find support 


Work slowly but consistently as the dissertation is long so keep on top of things


2ND WEEK OF FEBRUARY IS THE FIRST SUBMISSION HAND IN


so start to think about what i want to write about now (make it personal)

______________________

Sign up on Moodle to the talks to help back up my idea generation process (x3)

1. Form and Function 

THIRD 

YEAR 

STARTS 

HERE 

Final Essay Draft

Open publication - Free publishing - More album covers

Task 5 - The Gaze

 

‘according to usage and conventions which are at last being questioned but have by no means been overcome - men act and women appear. Men look at women. Women watch themselves being looked at’ (Berger 1972, 45, 47)

 

The image above is the work of Hans Memling and is named 'vanity' this shows that she is there for the inspection of men, so men themselves can look upon her yet she is looking in the mirror at herself instead of looking back at the viewer (the man) and thus giving the man dominance in this situation as this makes you feel as if you can look at her without her seeing that you are, making the man as i previously said the most dominant.

 

The way in which Memling has posed the women is in a way to which he thinks is alluring, by then placing the mirror in her hand which is to make us think that she is contemplating herself, this is supported by the way in which her body is posed, which again encourages the men to look. 

This you can see in modern day society as well, this is included in the way that you can see how women still are posed to make you want to buy and obtain certain objects. The Lynx advert below, shows a women in just her underwear, simply doing cooking yet giving of sexual connotations.

This is mainly used as sex sells items alot easier then most other things, the thing that interests me in she is gazing back upon the man, which in a defense way wants to stop you from gazing however the body language implies otherwise

 

Globalisation, Sustainability and Media