Friday 9 March 2012

Task 4 - Hyperreality

Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced post-modern societies. Hyperreality is a way of characterizing what our consciousness defines as "real" in a world where a multitude of media can radically shape and filter an original event or experience. 



Universal Studios in americas Orlando theme park would be classed as hyperreality, this would come down to the way in which it has been created, you walk the streets of a theme park knowing that you are there however as you walk around the themes change and make you feel asif you are in different countries, there are tons of places which is changes through and this leads your mind to think that you are in a completely new scene. 

This is a stimulation that really plays with the mind and makes you change the way your conscious works, the way this works is to make you think of a place that you have visited or seen on the media and try to make you feel asif you are there, the more you let yourself believe it the better the experience and the more it takes over how you feel and how you look at the concept of the whole scenario. Orlando is a place which really changes the way that you look at these things and it doesnt really cross your mind until your walking the streets of italy and instantly a scene change to china, this is when it really kicks in.

This has now been placed into all of our heads to be the way in which reality can be seen as either fake or the truth but aslong as the general public are having fun then they dont seem to care that much about how or when it happens, this could be forseen as a problem but its not when it comes to the Orlando park as this is what you expect when you go there.
 

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