For this brief I am going to compare the two images to find out what the meanings are and how they are alike and contrast. The first thing that I notice is they are both war related but having different purposes we know this because of the dates on the Savile Lumley image, as it was created in 1915, and WW1 was between the dates of 1914 – 1918 thus proving it’s a propaganda poster, secondly the ‘Uncle Sam Range’ image is a very patriotic with Uncle Sam being the key point, this first implies to me that this is another propaganda poster but when you pay more attention towards the image you see otherwise. He sits in the centre of the room so this draws my attention towards him where as the key point of this instead is the way in which this advertisement is selling the cooking stove to the left, The Savile Lumley image delivers a much more clear message, this is a propaganda poster which uses the mans ego against him, doing this the designer has used a italicized font giving it the friendly and speech like style, the link in the text which relates to the last image is how the font style with the ‘YOU’ has been underlined and this is shadowed from the propaganda poster which Uncle Sam is best known because off.
Uncle Sams cooking range image has many messages that are being delivered towards you such as the clock which sits on the mantel piece, this has two dates, 1876 – 1776, this shows the one hundred years of independence, then there is also the three people sat towards the back of the room, they have three different states of America in the olden days, ‘Dixie (area of the cotton industry), West ( wild west, adventures and the land of the brave) and England, (immigrants came such as the Dutch and Irish) these represent the different states in which America was made up off and these are almost represented as the children of Uncle Sam.
These messages are very clear to say but deliver a strong message whereas in the Savile Lumley image they are a lot more discrete. The most noticeable is the young boy sat playing with his toy soldiers on the floor, this shows emasculation as the father couldn’t meet the boys expectations and this would be a huge hit to any mans ego, especially coming from a educated family. This plays on the emotions more as its showing how it would have effected you if you didn’t join the army to help your country, by the man in the chair holding eye contact with you it gives it that final personal message. It also implies that you would be wealthy within the image from the symbols of England on the curtains (Red Rose) and also on the chair there is the Royal Cress, these show well being and having some value within the home, this is shadowed across to the Uncle Sam image due to the slave doing the cooking on the left, you had to have a lot of wealth to own one, also the large service being cooked for the family.
A huge message, which is placed in the ‘Uncle Sam Range’, is the earth sat to the right of the table with a face one it, which is reading a list of foods which each country on the list, would typically eat. This shows a number of different things, it can show that the cooker is versatile as it can cook all of them foods, also how America is culturally superior towards the rest of the world as the cultural development has increased further than anyone else. The face which is coming out of the earth is a stereotypical foreign cultured face which is coming from Africa, this also could show how America reach out and don’t care about the differences again proving they are a better country than the rest.
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