Dyslexia Support Dissertation 001

I attended a Dyslexia support session to receive help for my dissertation, this was something that i felt that i needed to keep on top of and make sure that things are going to the best of what i can produce. In this session i managed to:

     - Re-write my Dissertation proposal & found sources to find from 
     - Got a new selection of dissertation books for research 

First Dissertation Session Back

My Tutor: Jenny Hutton
Email: Jenny.Hutton@leeds-art.ac.uk

All students are only allowed 4 hours each
(6 x 30 minutes sessions)

For feedback to be given you must submit your work 3 days prior to your tutorial


DEADLINE FOR DISSERTATION -    14/02/12    -    4PM
Sign it in at room G23
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Structure 
- Four chapters
- Plan a structure
- Don't be to ambitious 
- Move from general to specific
- Focus


How to go about this
- Solid underlying methodology
- Critical depth & balance
- Clear & ambiguous
- Logical progression
- Argument development
- Triangulation (with three sides to an argument there has to be one side with more weight)

Form Format & Function

This is the most relevant concept to graphic design 


modernism - emerges from the consciousness of the machine age 
this is mostly about the effectiveness of coming from the idea of the machine age 


Form follows Function - louis sullivan 1896




most applicable to TYPOGRAPHY




Beatrice Warde - The Crystal Goblet 


Good Design is invisible.   (Watch Helvetica again) 




Modernism would be a much more socialism style of audience and approach to this




Typography - international typographic style neue fragik 


adolf loos ' ornament is crime'


compare modernism vs postmodernism




READ ... Glen Warde - post modernism


The hand made VS technological






If done on this subject, you must mention these designers 
Adolf Loos
Danny carson
Louis Sullivan 




Ideas given from this lecture
Why is graphic design there?
What is the purpose of a designer?  (self publicise or to greater good of society)
Hand made typography VS Computerised Typography 

Dissertation Lecture

Make sure my dissertation is FOCUSED and  RELEVANT


Previous dissertation titles 
- the role of costume within the film "a taste of honey"
- did western society ever need cards, are they a necessity and how have they contributed to   the formation of the urban environment?


THE TOP ONE BEING MORE FOCUSED 


PRIMARY AND SECONDARY SOURCES
primary research - gathering your own original data
secondary research - making use of the research and findings of others for corroboration, disagreement, triangulation, theoretical underpinning etc.


Research Methods
Visual practice, experiment interest & enquiry (research and critical diaries) 
Questionnaires 
Interviews 
Case studies
Sites visits


Literature search 1 
Books
Journals 
Website / blogs / online forums
Videos / DVD's 
CD's / Tape cassettes / Vinyl recordings
TV / Radio
Newspapers / Maps / Reports 
Printed ephemera (ephemera - flyers for gigs, beer mats, things that wont last) 


Literature search 2
Knowing where to look most effectively
Effective use of catalogues (narrowing and broadening search terms, using related terms)
Use of contents page and index 
Reading the introduction or abstract 
Using a books own bibliography to inform other readings 


Book Search
Leeds college of art library
Leeds metropolitan university library
University of leeds (SCONUL)
The british library in boston spa 
COPAC

Dissertation Start Up...

Make sure that i pick something that i really enjoy cause ill be doing it for 5 months worth of critical analysis. 

Choose area of interest  /  collect research for that area  

MAKE SURE TO GET RESEARCH DONE OVER SUMMER ... THIS IS VITAL!!

Fill out the online proposal for, which can be found on the VLE (once started you cant go back, it must be completed there and then) 

Try write a brief version of this and then show this to my supervisor and see what they say about it before doing the hard copy


______________________


DEADLINE  -  7TH JUNE 


down to myself to find support 


Work slowly but consistently as the dissertation is long so keep on top of things


2ND WEEK OF FEBRUARY IS THE FIRST SUBMISSION HAND IN


so start to think about what i want to write about now (make it personal)

______________________

Sign up on Moodle to the talks to help back up my idea generation process (x3)

1. Form and Function 

THIRD 

YEAR 

STARTS 

HERE 

Final Essay Draft

Open publication - Free publishing - More album covers

Task 5 - The Gaze

 

‘according to usage and conventions which are at last being questioned but have by no means been overcome - men act and women appear. Men look at women. Women watch themselves being looked at’ (Berger 1972, 45, 47)

 

The image above is the work of Hans Memling and is named 'vanity' this shows that she is there for the inspection of men, so men themselves can look upon her yet she is looking in the mirror at herself instead of looking back at the viewer (the man) and thus giving the man dominance in this situation as this makes you feel as if you can look at her without her seeing that you are, making the man as i previously said the most dominant.

 

The way in which Memling has posed the women is in a way to which he thinks is alluring, by then placing the mirror in her hand which is to make us think that she is contemplating herself, this is supported by the way in which her body is posed, which again encourages the men to look. 

This you can see in modern day society as well, this is included in the way that you can see how women still are posed to make you want to buy and obtain certain objects. The Lynx advert below, shows a women in just her underwear, simply doing cooking yet giving of sexual connotations.

This is mainly used as sex sells items alot easier then most other things, the thing that interests me in she is gazing back upon the man, which in a defense way wants to stop you from gazing however the body language implies otherwise

 

Globalisation, Sustainability and Media

Task 4 - Hyperreality

Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced post-modern societies. Hyperreality is a way of characterizing what our consciousness defines as "real" in a world where a multitude of media can radically shape and filter an original event or experience. 

Universal Studios in americas Orlando theme park would be classed as hyperreality, this would come down to the way in which it has been created, you walk the streets of a theme park knowing that you are there however as you walk around the themes change and make you feel asif you are in different countries, there are tons of places which is changes through and this leads your mind to think that you are in a completely new scene. 

This is a stimulation that really plays with the mind and makes you change the way your conscious works, the way this works is to make you think of a place that you have visited or seen on the media and try to make you feel asif you are there, the more you let yourself believe it the better the experience and the more it takes over how you feel and how you look at the concept of the whole scenario. Orlando is a place which really changes the way that you look at these things and it doesnt really cross your mind until your walking the streets of italy and instantly a scene change to china, this is when it really kicks in.

This has now been placed into all of our heads to be the way in which reality can be seen as either fake or the truth but aslong as the general public are having fun then they dont seem to care that much about how or when it happens, this could be forseen as a problem but its not when it comes to the Orlando park as this is what you expect when you go there.

 

The Production and Critique of Institutions

Task 2 - The Work of Art in the Age of Mechanical Reproduction

The work of Andy Warhol when he created the Campbell soup was something that was amazing to people and really captured the imagination, however when this piece of work was reproduced so many times it can be changed to whatever the reproducer wants. With the technology so people can This can perfectly reproduce graphic design every time it leaves what is higher in value completely down to the public, as its hard to tell what is the real thing and what is fake

The traces of the first can be revealed only by chemical or physical analyses which it is impossible to perform on a reproduction

With the work that someone has spent time and effort to be replaced by a replica it changes the values of many of today's amazing pieces of artwork as you now even see some of the most amazing piece of artwork and design created into kitsch objects sold cheaply in marketplaces. Walter Benjamin claimed that when copying an image, the copy becomes art in its own right. 

Its now also hard to tell who is copying who, if a copy is made from a copy, it can only happen so many times before the core basics of the image start to change so much that you cant tell which is which anymore.

There are claims that if the work is not the original then you are lacking the 4th elements of the work these being the time and space which it is in, as i previously said, something that is kitsch, for example a tea coaster with the Campbell soup print onto it will not have the same presence and effect to the public as the actual artwork in the London gallery would.  

Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space

Deleuze and Guattari, and Creativity

Censorship and Truth

Completed Essay - Album Covers

Open publication - Free publishing - More album covers

Essay Draft 1

Open publication - Free publishing - More albums

Jean Baudrillard and Postmodernism

Identity

Task 3 - Essay Proposal

Concept:

Title   -   Does the 'form, format and function' of an Album Cover effect how it communicates to the audience


In my essay i want to discuss how the way in which a album cover is put together can effect the way in which it can communicate with the audience. I will use Denotation and Connotation techniques to aid my findings, there will also be the critical analysis of four album covers to then see how they have used similar techniques in the creation of there LP covers to advertise there work. 

Sources:

'Sleeves of Desire'   -   ECM   -    Lars Muller Publishing 


'Nothing you can see that isn't shown'   -   Ian Inglis   -   Cambridge University Press


'Album Covers, Stories behind the sleeves'   -   Storm Thorgerson & Aubery Powell   -   Dorling Kindersley Book


'Album, Style and image in sleeve design'   -   Nick de Ville   -   Octopus Publishing

The Music Library    -   Graphic Art and Sound   -   FUEL Publishing 


Album Cover Album   -   Dominy Hamilton   -   ILEX


Taken By Storm   -   Storm Thorgerson   -   Omnibus Press


The Basic of Semitics   -   Daniel Chandler   -   Routledge