This is the most relevant concept to graphic design
modernism - emerges from the consciousness of the machine age
this is mostly about the effectiveness of coming from the idea of the machine age
Form follows Function - louis sullivan 1896
most applicable to TYPOGRAPHY
Beatrice Warde - The Crystal Goblet
Good Design is invisible. (Watch Helvetica again)
Modernism would be a much more socialism style of audience and approach to this
Typography - international typographic style neue fragik
adolf loos ' ornament is crime'
compare modernism vs postmodernism
READ ... Glen Warde - post modernism
The hand made VS technological
If done on this subject, you must mention these designers
Adolf Loos
Danny carson
Louis Sullivan
Ideas given from this lecture
Why is graphic design there?
What is the purpose of a designer? (self publicise or to greater good of society)
Hand made typography VS Computerised Typography
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