Media that can work through persuasion.
Robin Wright - '118, 188' 'the future's bright the future's orange'
Wiliam Hesketh Lever (1851) auspicious year - founder of the lever bros - first to package sunlight soap
Newspapers - advertising boom, abolishment of tax's
Posters - golden age of the poster, colour printing breakthrough
Sunlight Soap was amongst the first to go internationally advertised
collecting wrappers to send off for prizes
boat rides with banquets and people demonstrating how good the soap is - social promotions
advocated truth - use it interestingly, the truth can be disarming
used the truth wisely focusing on the ways of society and the stereotypes of the time
creating new customers
Viral Advertising - advertisements being passed on via e-mail, word of mouth etc much like a virus
Tever Beattie: ideas - says the biggest idea since the wheel is the Internet because it allows smaller ideas to circulate
diet coke and mentos YouTube video (viral which increased the sale rate of both of these products)
old spice viral ads
Embrace life always where you seat belt YouTube video
The Third Screen
Hegarty and Beattie
Giant Hydra video - mass collaboration, bringing people together to make lots of ideas and nurture them
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