condense but keep its contents
MODERNISM - anything that reflects and interacts with society and the world around them trying to attack decorative designs and fashionable style because it's superficial and when you use a fashionable style it limits it, it dates it and gives it a time period
modernism doesn't date, its for the future forever
form follows function (Louis Sullivan, (1896) 'The Tall Office Building Artistically Considered)
wanted a tall office building to look like a tall office building that's meant to fit a lot of people
Cheret, (1884) Toulouse-Lautree (1891) - posters are considered modernist because they are reacting to society
not all modernist design will have the exact same traits e.g. form follows function and social relevance
minimalistic work
using fonts
no decorations
futurist designers - Marinetti (manifesto), Fortunato Depero (1927) bolted book
aesthetic = the way something looks
pet, Appollinaire (1918) Il pleut
Boyne and Rattansi
Postmodernism and society
Aesthetic Self-Reflexivness - reflecting upon itself and the medium they're made in e.g. Jackson Pollock (not an attempt to represent something the work is
Montage - combining more than one media e.g. photography and print
Paradox - ambiguity and uncertainty - multiple meanings
loss of the integrated individual subject - losing sight of fixed identity
optimistic - Utopian
conclusion - no essence of modernist art and design that's shared by all - just family resemblances
modernism moves away from illusionist 'realistic' way of depicting the world and instead relies on signs and symbols.
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