we're living in the late age of print
'age of print' began around 1450
Guten Berg' printing press
Start of mass prints of literature
people become educated
people have access to news on a level they didn't have before
print was invented - print develops - computers were invented
technology such as 'E Books' are democratic allowing us to change the things and the way we read
Computer media
hypertext
Wikipedia
Internet stimulates information and knowledge gives us a felling of power
new technology changes society
negative criticism of mass media
superficial, uncritical, trivial - attempting to be populous
viewing figures and measuring success
audience is dispersed
audience is disempowered
encourages the status quo (its conservative) resistant to change
encourages apathy
power held by the few motivated by profit of social control (propaganda)
bland
viewing figures and measuring success
audience is dispersed
audience is disempowered
encourages the status quo (its conservative) resistant to change
encourages apathy
power held by the few motivated by profit of social control (propaganda)
bland
positive criticism of mass media
not all mass media is of low quality
social problems and injustices are discussed by the media
creativity
social problems and injustices are discussed by the media
creativity
Picasso - used mass media, exploited it
Richard Hamilton - using mass media representing the modern but using mass culture
people dismiss pop art in the same way they dismiss mass media
once repeated they lose their shock value.
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